I've had a fascination with all manner of data analysis since my days as a bookstore owner. So when I first heard news of a local web analytics group, I had more than a little interest. I asked Jennifer White, the chief instigator of Web Analytics Wednesdays Austin, to give me a little background on the group.
Lynn Bender:: Jennifer, tell me about the group.
Jennifer White: Web Analytics Wednesday is the world's only social networking event for web analytics professionals. Eric T. Peterson, an author and a global web analytics community leader, founded Web Analytics Wednesday as a global effort to put "faces with names" and to get local members of the web analytics community networking. I started the Austin group in 2 years ago in July.
The local group focuses mainly on web analytics, but we also talk about analytics for other media such as Twitter or search, but those tie back to web analytics. For example, how does Twitter influence bounce rate (which is when a visitor comes to only one of your web pages and leaves the site immediately)?
Lynn Bender:: What about non web data -- like email? Are e-mail response rates, direct mail campaign data, sales and lead information also part of web analytics?
